Cook or prep the beet: If using a raw beet, wrap it in foil and roast at 400°F until fork-tender, about 45–60 minutes. Cool, peel, and chop.
For a quick option, use pre-cooked vacuum-packed beets.
Blend the hummus base: In a food processor, add chickpeas, tahini, lemon juice, garlic, salt, and cumin (if using). Pulse to combine.
Add beet and oil: Add the chopped beet and olive oil. Blend until smooth, scraping down the bowl as needed.
Adjust texture: With the processor running, drizzle in cold water 1 tablespoon at a time until creamy and fluffy.
Taste and adjust lemon and salt.
Chill to set color: Transfer to a bowl, cover, and refrigerate for at least 30 minutes. The color deepens as it chills.
Prep the board components: Wash and slice veggies and fruits. Warm pita or toast bread if you like.
Set out nuts, olives, and any sweets.
Assemble the board: Spread a generous swoop of pink hummus in a shallow bowl. Drizzle with olive oil and sprinkle with sesame seeds, herbs, and pepper. Place the bowl on a platter and arrange veggies, fruits, and crunchy items around it.
Add finishing touches: Scatter pomegranate arils, tuck in feta or goat cheese, and add a honey pot or chocolate pieces for a festive vibe.
Serve: Set out small plates and napkins.
Refill the board as guests nibble.